Meet Triple N Ranch Winery.
This quaint, renovated barn in the Texas countryside sits on a fifth-generation women-owned working Texas longhorn ranch boasting 70 heads of longhorn and 24 internationally award-winning wines.
If Triple N’s social presence were to only showcase its product (wine), it would miss the entire reason people fall in love with the brand. The soul of this brand was the land, animals, and people, and was being under-leveraged digitally.
Faces, stories, and the texture of ranch life.
Instead of subjecting Triple N to be just another winery social media account, we leaned into what made it different. For them that was faces, stories, and the sometimes unexpected texture of ranch life.
We created a custom strategy and social funnel around their actual business goal: wine club memberships. In an effort to cultivate brand loyalty, we documented short-form storytelling videos surrounding the founder, the ranchhand, the winemaker, and the artist.
Invitations, not billboards.
Everything we did followed a priority to make the audience feel invited in instead of advertised to.
Part of our storytelling included documenting a bold ambition to build the world’s largest longhorn sculpture.*
These videos created buzz, made local news, and the sculpture made appearances at the State Fair of Texas and a wine and music festival on winery grounds.
*pending official verification.
The numbers don’t lie.
This campaign won an award for “Best Marketing Effort of 2025” by This is Texas Wine!
The audience became bought-in to the culture we created through video storytelling, and the numbers don’t lie:
We presented them as a cultural and community staple through authentic storytelling and award-winning content. This took their brand to new heights with not only attention, but the conversions to match.
What we made
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